Featured on Outpace: AI Product for PMs

Feb 17, 2023

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Artificial intelligence (AI) is rapidly changing the way we work. AI has the potential to automate tasks, improve decision-making, and generate new ideas, making it an increasingly important tool for product leaders.Read on to learn how product leaders can leverage AI in their day-to-day in new and innovative ways.

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Outpace co-founder, Victoria Young answers a question on ways product leaders can leverage AI in their day-to-day.

There are now more AI-powered tools available than ever before. By incorporating AI into your work, product leaders can save time, improve efficiency, and create better products that meet customer needs more effectively.

The key to leveraging AI effectively in product management is to understand its capabilities and limitations. By using AI as a complementary tool to existing skills and processes, you can benefit from the best of both worlds by combining the power of AI with your own creativity and intuition.

With the right approach, AI can help you identify new market opportunities, automate repetitive tasks, and generate innovative new ideas that can drive business growth.

‍When implementing AI in your product management process, it's important to keep a few things in mind:

Define clear goals: It's crucial to define clear goals before you start using AI in your product management process. By identifying how AI can improve your product development process, you can ensure that you're using it in a way that supports your broader business objectives.

Choose the right tools: It's important to choose the right AI tools and platforms for your specific needs. With so many different options available, it can be overwhelming to know where to start. (Which is why I compiled a list for you in the link below!)

Collaborate with data scientists: While you don't need to be a data science expert to use AI in your product management process, it can be helpful to work closely with data scientists to ensure that you're using AI in the most effective way possible.

Let's explore some of the best ways to leverage AI in your day-to-day work as a product manager:

AI for product management task automation.

Time is one of the most valuable resources for product managers. That's why AI-powered tools are so exciting: they have the potential to automate a variety of tasks that can be time-consuming and repetitive. AI-powered tools can generate summaries and action items from meetings, eliminating the need for manual note-taking and freeing up time for more strategic work.

With the help of automation, product managers can focus on more strategic and creative work, such as product strategy, customer research, and innovation.

Here are some automation tools you can leverage to help automate your day-to-day tasks as a product manager: 

TLDV and Otter.ai are meeting assistants that can do everything from AI-powered speaker recognition transcripts to summaries of action points, questions, and highlights.

General Task (Beta) provides AI-powered prioritization.

Monterey AI converts product requirements into collaborative workflows.

Makelog can help you generate changelogs to efficiencly summarize product updates.

Tome and Notion can help you instantly draft presentations and memos based on AI prompts you craft.

AI for data gathering to improve product decision-making.

One of the most valuable applications of AI for product managers is in data analysis. With the help of AI, you can quickly and accurately analyze large amounts of data to identify patterns and insights that would be difficult to spot manually.

This can help you make more informed decisions about product development, pricing, and customer behavior. By using A/B testing with machine learning, you can quickly identify which variations of your product are most effective and optimize accordingly.

For example, Netflix has famously used AI to personalize their content recommendations for users. By analyzing user viewing history and behavior, they can recommend shows and movies that are tailored to each individual user's preferences. This has helped them build a loyal user base and increase engagement with their platform.

Airbnb uses AI to optimize their search ranking algorithm. By testing different variations of the algorithm with machine learning, they can identify which factors have the most impact on search results and optimize accordingly. This has helped them improve the relevance and accuracy of their search results, leading to a better user experience for their customers.

AI can also help you gain insights into your customers' behavior and preferences. By analyzing customer data, such as search history and purchase behavior, AI can help you understand what your customers are looking for and how they interact with your product. This can help you create more personalized and engaging experiences for your users.

New tools make all complex analysis and early idea generation more accessible than ever.